One of the open secrets in retail is that conversion rates haven’t changed much in years. And while retailers have devoted a lot of time, energy, and money to the problem, we’re still stuck at about 3% conversions. Those recurring messages from retailers led me to hop in a car […]

Think you’ll need a website to sell your product in China?  Websites, while essential for brand building in the West, are far less important in China.  Instead, leaders focus on WeChat for marketing; and JD, Tmall, WeChat, and others as transaction engines. It’s a very different model than we’re used […]

I must admit, I was drawn to Selligent‘s booth at Retail’s Digital Summit mainly because of their margarita machine and fun schwag. But it turns out they had some valuable insights on creating a loyal customer base that you can apply to your overseas strategy. I’ve shared a few below. And here is […]

How a Napa winery sells into China? Josh Halpern, a host of the Getting to Global interview series, catches up with Rich Salvestrin, Owner of Salvestrin Winery and the partner firm that has helped them on their journey led by Adam Ivor, Co-Founder of They discuss how an historic […]

All too often US-based e-tailers fall victim to analysis paralysis. While building a long-term strategy for global ecommece is no small feat, getting started is about incremental growth. As Carl Miller, Founder of The GRINlabs likes to say to cross-border sellers, “Think like a start-up. Build incrementally.” And what we […]

Bernardine Wu, the Founder and CEO of FitForCommerce, sat down with Josh Halpern, Director of the eCommerce Innovation Lab at the US Department of Commerce, to discuss best practices around international exporting barriers, and important considerations for companies entering international markets. Bernardine has been working with companies in the eCommerce […]

While Canadians are shopping online more than ever, they’re still lagging behind their neighbours to the south because, well… online shopping from Canada can be immensely frustrating. Though most Canadians would prefer to buy from local companies, they’re also shopping online because they’re looking for the best deals. And given […]