Think you’ll need a website to sell your product in China?  Websites, while essential for brand building in the West, are far less important in China.  Instead, leaders focus on WeChat for marketing; and JD, Tmall, WeChat, and others as transaction engines. It’s a very different model than we’re used […]

I must admit, I was drawn to Selligent‘s booth at Shop.org Retail’s Digital Summit mainly because of their margarita machine and fun schwag. But it turns out they had some valuable insights on creating a loyal customer base that you can apply to your overseas strategy. I’ve shared a few below. And here is […]

India eCommerce: Is it the right time to explore? During our Getting to Global Summit at eTail West this year, we were fortunate to grab a moment with one of the most effective U.S. Commercial Service International Trade Specialists who is based in the U.S. Consulate in Mumbai, Ms. Jigna Mehta. […]

What should brands consider as they enter the global eCommerce marketplace for the first time? As a follow up to our interview with the Japanese Marketplace, Rakuten, I asked them to share their insights on just that. Their expertise is incorporated below. And make sure to check out the video from […]

Bernardine Wu, the Founder and CEO of FitForCommerce, sat down with Josh Halpern, Director of the eCommerce Innovation Lab at the US Department of Commerce, to discuss best practices around international exporting barriers, and important considerations for companies entering international markets. Bernardine has been working with companies in the eCommerce […]

If you’re thinking about global markets to grow ecommerce sales from a US-based brand or retail business, Japan should definitely be on the radar. With $89 billion in ecommerce revenue in 2015, Japan is the 4th largest e-commerce market in the world, and is larger than Australia and larger than […]

The eCommerce Innovation Lab (EIL) is a national U.S. Commercial Service Office under the International Trade Administration, which is part of the U.S. Department of Commerce. The office is based in Silicon Valley, CA and plays a critical role in exponentially increasing U.S. exports by delivering tools and services that […]

How to develop your online retail business in Asia January 17, 2017, 2:00 PM—5:30 PM, Parachute Home Headquarters, 542 Rose Ave, Venice, CA 90291 Register: https://nvite.com/LeadershipLab/vpy3mp As you develop your ecommerce sales approach in Asia, this session will help you understand advanced strategies for keeping pace with these fast-moving markets. Who […]

私のものを買う – Watashi no mono o kau This is our sophisticated attempt at Japanese consumer marketing. According to Google Translate, it means “buy my stuff.” If you speak Japanese, feel free to improve our strategy or correct any translation errors from Google in the comments below. In this post, Getting […]