Think you’ll need a website to sell your product in China?  Websites, while essential for brand building in the West, are far less important in China.  Instead, leaders focus on WeChat for marketing; and JD, Tmall, WeChat, and others as transaction engines. It’s a very different model than we’re used […]

I caught up with Madan Bharadwaj, Founder of Measured, a leading expert in multi-touch attribution systems. As we learn from this video, while Madan considers himself a data ninja, big data geek, and machine learning technologist, he is also in pretty good physical shape! I asked Madan to give us […]

How can smaller brands with smaller teams extend their global presence efficiently? There are a number of ready-made solutions that can get you up and running without an in-house tech team. BigCommerce is one of them. Which is why I am psyched to have caught up with BigCommerce CEO Brent Bellm […]

We have asked our Strategic Partner, the U.S. Department of Commerce’s International Trade Administration, to provide a basic & quick overview of the Chinese eCommerce landscape. They reached out to their colleagues in China. Check out all this good stuff below. China ECommerce Quick Reference Guide In China, many of […]

What should brands consider as they enter the global eCommerce marketplace for the first time? As a follow up to our interview with the Japanese Marketplace, Rakuten, I asked them to share their insights on just that. Their expertise is incorporated below. And make sure to check out the video from […]

If you’re thinking about global markets to grow ecommerce sales from a US-based brand or retail business, Japan should definitely be on the radar. With $89 billion in ecommerce revenue in 2015, Japan is the 4th largest e-commerce market in the world, and is larger than Australia and larger than […]

The eCommerce Innovation Lab (EIL) is a national U.S. Commercial Service Office under the International Trade Administration, which is part of the U.S. Department of Commerce. The office is based in Silicon Valley, CA and plays a critical role in exponentially increasing U.S. exports by delivering tools and services that […]

How to develop your online retail business in Asia January 17, 2017, 2:00 PM—5:30 PM, Parachute Home Headquarters, 542 Rose Ave, Venice, CA 90291 Register: https://nvite.com/LeadershipLab/vpy3mp As you develop your ecommerce sales approach in Asia, this session will help you understand advanced strategies for keeping pace with these fast-moving markets. Who […]