One of the open secrets in retail is that conversion rates haven’t changed much in years. And while retailers have devoted a lot of time, energy, and money to the problem, we’re still stuck at about 3% conversions. Those recurring messages from retailers led me to hop in a car […]

Global eCommerce Insider Welcome to our new Global eCommerce Insider quarterly newsletter published by the U.S. Commercial Service, International Trade Administration. Together with our Strategic Partners at the Getting to Global Initiative, we have aggregated content, resources and events relevant to the U.S. SME looking to sell more online, overseas. […]

Think you’ll need a website to sell your product in China?  Websites, while essential for brand building in the West, are far less important in China.  Instead, leaders focus on WeChat for marketing; and JD, Tmall, WeChat, and others as transaction engines. It’s a very different model than we’re used […]

I caught up with Madan Bharadwaj, Founder of Measured, a leading expert in multi-touch attribution systems. As we learn from this video, while Madan considers himself a data ninja, big data geek, and machine learning technologist, he is also in pretty good physical shape! I asked Madan to give us […]

How can smaller brands with smaller teams extend their global presence efficiently? There are a number of ready-made solutions that can get you up and running without an in-house tech team. BigCommerce is one of them. Which is why I am psyched to have caught up with BigCommerce CEO Brent Bellm […]

I must admit, I was drawn to Selligent‘s booth at Retail’s Digital Summit mainly because of their margarita machine and fun schwag. But it turns out they had some valuable insights on creating a loyal customer base that you can apply to your overseas strategy. I’ve shared a few below. And here is […]

Click this link to apply today China/India September 19 – 28, 2017 The U.S. Department of Commerce’s International Trade Administration has certified the first eCommerce-focused trade mission to help U.S. retailers and branded suppliers sell more online into China and India. The trade mission will be led by the Global Retail Insights […]