One of the open secrets in retail is that conversion rates haven’t changed much in years. And while retailers have devoted a lot of time, energy, and money to the problem, we’re still stuck at about 3% conversions. Those recurring messages from retailers led me to hop in a car […]

Think you’ll need a website to sell your product in China?  Websites, while essential for brand building in the West, are far less important in China.  Instead, leaders focus on WeChat for marketing; and JD, Tmall, WeChat, and others as transaction engines. It’s a very different model than we’re used […]

I caught up with Madan Bharadwaj, Founder of Measured, a leading expert in multi-touch attribution systems. As we learn from this video, while Madan considers himself a data ninja, big data geek, and machine learning technologist, he is also in pretty good physical shape! I asked Madan to give us […]

How can smaller brands with smaller teams extend their global presence efficiently? There are a number of ready-made solutions that can get you up and running without an in-house tech team. BigCommerce is one of them. Which is why I am psyched to have caught up with BigCommerce CEO Brent Bellm […]

I must admit, I was drawn to Selligent‘s booth at Retail’s Digital Summit mainly because of their margarita machine and fun schwag. But it turns out they had some valuable insights on creating a loyal customer base that you can apply to your overseas strategy. I’ve shared a few below. And here is […]

Click this link to apply today China/India September 19 – 28, 2017 The U.S. Department of Commerce’s International Trade Administration has certified the first eCommerce-focused trade mission to help U.S. retailers and branded suppliers sell more online into China and India. The trade mission will be led by the Global Retail Insights […]

India eCommerce: Is it the right time to explore? During our Getting to Global Summit at eTail West this year, we were fortunate to grab a moment with one of the most effective U.S. Commercial Service International Trade Specialists who is based in the U.S. Consulate in Mumbai, Ms. Jigna Mehta. […]